31 Aug '11, 11pm

M1 to phase out unlimited data plans

M1 to phase out unlimited data plans

SINGAPORE: Telco M1 has sounded the death knell for its unlimited mobile data plans, as analysts noted the unsustainability of such plans amid rising data usage globally. On Wednesday, M1 introduced four new plans - which will be launched on Thursday - that are tiered to bundled data ranging from 4GB to 50GB. These plans would allow customers to pick plans based on what they spend, M1 said in a press release. In response to TODAY's queries, an M1 spokesperson explained that customers who had subscribed to its existing data plans - including its unlimited data plans - can continue these plans until their contracts end. On why it was no longer offering unlimited data plans, the spokesperson said: "We are changing the way we sell our mobile broadband plans, mainly to enhance our customers' surfing experience across any new plan they choose, and allow them to pay for what they...

Full article: http://www.channelnewsasia.com/stories/singaporebusinessn...

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