25 Jun '13, 9am

Sociomantic Launches Singapore Office, Hires Another Googler To Run Operations

Sociomantic Launches Singapore Office, Hires Another Googler To Run Operations

Ad-bidding platform, Sociomantic is expanding into Southeast Asia with a Singapore office, to be launched on July 1. The startup provides a real-time bidding platform targeted at ad buyers. When a site loads, its engine will match the highest bidder for the particular visitor’s profile and show its ad. Proponents of ad-bidding technology say it allows advertisers to show more specific ads to target audiences. Sociomantic is headquartered in Berlin. Its new managing director for Southeast Asia, Rohit Kumar , is moving from the UK to Singapore to head up the operations here. Kumar was a founding member of Google’s EMEA ad exchange team in 2010. Kumar joins a number of former Googlers that have joined Sociomantic in the past 12 months. Most recently, former Google mobile head in India, Mahesh Narayanan, was hired for the company’s new Mumbai office. Rohit Kumar, Sociomantic S...

Full article: http://techcrunch.com/2013/06/25/sociomantic-launches-sin...

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