03 Jul '13, 4am

Tiger Airways (@TigerairSG) changes name to tigerair, unveils new logo in rebranding exercise

Tiger Airways (@TigerairSG) changes name to tigerair, unveils new logo in rebranding exercise

Low-cost carrier Tiger Airways has dropped the leaping tiger logo and changed its name to tigerair. The changes are part of a rebranding campaign that reflects a more contemporary look and feel, the airline said on Wednesday. Group chief executive Koay Peng Yen who unveiled the new look at at event at Changi Airport said : "We have initiated a series of changes since last year and this brand identity should be seen as a reinforcement of our commitment towards a better and bolder tigerair," Apart from just point-to-point flights, the airline now offers customers more services such as convenient transfers at Changi Airport to partner carriers.

Full article: http://www.straitstimes.com/breaking-news/singapore/story...

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