27 Jan '11, 6am

China's first Disney Store to open in 2012

China's first Disney Store to open in 2012

SHANGHAI: Walt Disney Company said on Thursday it planned to open its first direct sales store in China by the middle of next year as it moves to cash in on the country's fast growing retail market. The US entertainment giant said its strategy would be to secure locations in upscale shopping centres and department stores, where it will open Disney Stores similar to those in Europe and North America. "The kids' branded retail market in China is growing and we are uniquely positioned to provide a family shopping environment," Stanley Cheung, Disney's Greater China executive vice president and managing director, said in a statement. "Our Disney Stores aim to deliver the best 30 minutes of a child's day," he added. The company did not say how many stores it aimed to open in China. Outside China, Disney said it was on track to add more than 25 new and remodelled stores this yea...

Full article: http://www.channelnewsasia.com/stories/afp_asiapacific/vi...

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