27 Jan '11, 10pm

To win fans and friends ...: While Associate Professor Ang Swee Hoon, who specialises in marketing at the Nation...

SINGAPORE - To "win fans and friends" for the Republic, the Ministry of Information, Communications and the Arts (MICA) will be going where it has never gone before: For the first time, it has appointed a public relations consultancy to help come up with a strategy "to market Singapore holistically". News of the appointment of Baldwin Boyle Shand for $280,000 - not including the cost to execute any potential plan - is making its rounds in the industry, and trade publication Marketing Magazine suggested this week that "a global campaign is aimed at reforming Singapore's plain vanilla image as it loosens up some of its laws". In reply to MediaCorp's queries, MICA director (resilience and marketing) Carol Tan said: "The strategic plan should generate top-of-the-mind recall for the Singapore brand and eventually create favourable perception of Singapore amongst the internation...

Full article: http://www.todayonline.com/Singapore/EDC110128-0000232/To...

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straitstimes.com 28 Jan '11, 11am

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todayonline.com 24 Jan '11, 10pm

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Singapore: Myopic capital of the world?: By Shi...

straitstimes.com 07 Feb '11, 5am

BY THE time Singaporean kids start Primary school, one in four are myopic. One in two Primary 6 pupils are myopic and towa...