29 Jan '11, 1pm

MG on the news: "Home for CNY" raises $0.5m for the needy - Channel NewsAsia

MG on the news: "Home for CNY" raises $0.5m for the needy - Channel NewsAsia

SINGAPORE: Corporate social responsibility (CSR) can help promote a company's image. But in a charity drive that raised half a million dollars, its donors - corporate or individuals - chose not to be in the limelight. The auditorium at Methodist Girls' School was turned into a mini shopping centre for a day. 1,400 needy Singaporeans - whose monthly combined household income is below S$1,200 - could pick two items of clothing each without paying for them. Not only that, a S$100 hongbao awaited each recipient. For some, the money comes in handy for their school-going children. A recipient, 46-year-old Jeffrey Lim, plans to use the cash for his primary school-going son's pocket money, school bus fees, and some extra food for the Lunar New Year. "At this point in time I am in dire strait and I am in a very serious financial difficulty. So with all this (help), it does help me,...

Full article: http://www.channelnewsasia.com/stories/singaporelocalnews...

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