31 Jul '13, 4pm

The Next Generation Cabin Product by BMW for @SingaporeAir. Story by @787forlife #PaxEx

The Next Generation Cabin Product by BMW for @SingaporeAir. Story by @787forlife #PaxEx

In a press release, Singapore Airline’s Executive VP Commercial, Mak Swee Wah said, “The significant investment in our next generation of cabin products reaffirms our commitment to product innovation and leadership, and demonstrates our confidence in the future for premium full-service air travel”. He later stated, “Special attention has been given to ergonomics, comfort, convenience and design, as well as to our customers’ interests and lifestyles. The task that we gave ourselves and our design partners when we started the process was to make ‘A Great Way to Fly’ even better. We are confident that we have delivered.”

Full article: http://www.airlinereporter.com/2013/07/the-next-generatio...

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