03 Feb '11, 6am

Using Darwin to Build Your Business: Survival of the Fittest Ideas

We concluded long ago that all successful businesses are not purposefully planned. Some are, for sure. Others seem to have somehow stumbled upon success, like winning the lottery. When we looked closer at some of these “lottery wonders”, we noticed something unexpected. Oftentimes it was a stroke of good fortune, or, as some of the owners might boast, a single source of spontaneous brilliance, that eventually led to the company’s overall success. Without that single event, the company likely would not have enjoyed the success it did. These events often began as an inspiration or a small idea with no defined outcome. Sometimes they worked and sometimes they didn’t. We are big proponents of encouraging the development of these spontaneous ideas. There are just too many examples, in almost any business, of unforeseen fortune arising from seemingly meager ideas. The evolution ...

Full article: http://www.youngupstarts.com/2011/02/03/using-darwin-to-b...

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