30 Sep '11, 3am

MDA joins in the chorus calling for the removal of Abercrombie & Fitch Orchard Road ad

SINGAPORE - While outdoor advertising is self-regulated by the industry, the Media Development Authority (MDA) has nonetheless stepped up the pressure on the removal of an Abercrombie & Fitch advertisement along Orchard Road. Yesterday, the MDA voiced its support for the Advertising Standards Authority of Singapore (ASAS), which said the ad breaches the advertising code of decency and called for its suspension. The advertisement features a shirtless man in low-slung jeans, plastered across the American fashion retailer's entire four-level-high shopfront at Knightsbridge Mall along Orchard Road - ruffling feathers among some members of the public who questioned whether it is vulgar. In response to media queries yesterday, MDA director for content and standards Amy Chua reiterated that outdoor advertising here is self-regulated by the industry. Noting that ASAS has been "pla...

Full article: http://www.todayonline.com/Hotnews/EDC110930-0000304/MDA-...

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