14 Aug '13, 9pm

Borders Bookstore is Reborn in Singapore

Borders Bookstore is Reborn in Singapore

Just like the beloved snack cake Twinkies was rescued from the depths of its owner's bankruptcy, Borders, a longtime staple among retail book stores, is getting a new chance at life thanks to several global companies that snatched up trademarks and intellectual property rights at auction after the brand went bust in 2011. When it was announced recently that Borders would resurface in Singapore before the year's end, book lovers and sellers alike greeted the news with cautious optimism. After all, Borders Singapore—which had operated under the independent Borders Asia Pacific—quickly became one of Singapore's most iconic and loved bookstores when it opened in 1997 —even emerging as the group's best performing outlet in 2006—but it quickly met its demise in September 2011 after its owner, Australia's Redgroup Retail, fell to a similar fate as its US counterpart. In Singapore...

Full article: http://www.brandchannel.com/home/post/2013/08/14/Borders-...

Tweets

Borders bookshop

Borders bookshop

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Google Sitelinks With Borders

Google Sitelinks With Borders

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twitter.com 17 Aug '13, 1pm

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Singapore Teachers.

twitter.com 14 Aug '13, 11am

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Thanks Singapore!!!! I had a great time!

twitter.com 17 Aug '13, 10am

When you tweet with a location, Twitter stores that location. You can switch location on/off before each Tweet and always ...