04 Feb '11, 6am

[New Post] Attention Seeking: A Guide For Startups

[New Post] Attention Seeking: A Guide For Startups

But even PR firms – the best ones, anyway – will tell you that PR isn’t right for everyone. And in some cases, it simply isn’t an option. So I’m going to share some secrets with you that will help you get to the press and get your message out there. This post is primarily relevant to product-focused B2C companies, but with a little common-sense modification, any business can market itself more effectively by thinking about these rules when they create a story around their product. All it takes is a clear head, a bit of initiative and a good nose for what people want. (And if you don’t have any of those things, what the hell are you doing being an entrepreneur?)

Full article: http://www.youngupstarts.com/2011/02/04/attention-seeking...

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