02 Oct '11, 9pm

So Mediacorp were the ones who MADE the awful London Weight Management commercial ah?

SINGAPORE - The Advertising Standards Authority of Singapore (ASAS) will be looking into complaints against a controversial slimming ad. The ad's depiction of a distraught overweight woman finding happiness only after she loses 20kg - which slimming centre London Weight Management claims to be based on a real life story - has sparked an outcry. The ad ended its run on free-to-air television last Friday and has been removed from YouTube. In response to Today's queries, ASAS chairperson Tan Sze Wee said it has "received feedback that the advertisement portrays being slim as the passport to success or discriminates against overweight persons". Dr Tan added: "ASAS would be writing to London Weight Management to highlight some of the concerns that we have on the advertisement." When contacted, the company said it would not be responding to further media queries. Last week, Lond...

Full article: http://www.todayonline.com/Singapore/EDC111003-0000162/St...

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