03 Oct '11, 3am

Google opens its first physical store in London

Google opens its first physical store in London

'The Chromezone', Google's first brick and mortar retail store has opened in a PC World on Central London's Tottenham Court Road. The 285 sq. ft. pop-up 'shop within a shop' sells Google's Chromebook notebook and a few other accessories such as headphones. The store will stay open until Christmas. A second store will be opening this week at the Lakeside shopping center in Essex with more planned in the coming months. Google has hinted that if the stores are a success, more permanent locations may follow. "It is our first foray into physical retail," said Google's Arvind Desikan. "This is a new channel for us and it's still very, very early days. It's something Google is going to play with and see where it leads."

Full article: http://www.hardwarezone.com.sg/tech-news-google-store-ope...

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