03 Oct '11, 11am

The Right Way to Make Your Online Store a Success

When you have an online store, you have to consistently put in the effort to make it as convenient and appealing as possible for your customers and visitors. Your online store represents your company, so in a way, how it functions and the way you present it to your target audience does make a definite impact on your brand. You shouldn’t just be thinking about making isolated sales with your online store, but of creating a long term business where you attract customers who are loyal to your brand. When potential customers visit your online store, they’ll feel much more confident if they see you have a digital certificate. Web users are understandably nervous about doing business with sites they’re not familiar with, as they worry about problems such as fraud and identity theft. As the owner of an online store, you have to take steps to instill confidence in your potential c...

Full article: http://www.adsighted.com/2011/10/the-right-way-to-make-yo...

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