04 Oct '11, 6am

Tech brands - including, no surprise, Apple - dominate top global brands list

Tech brands - including, no surprise, Apple - dominate top global brands list

Tech brands such as Apple and IBM dominated a list of the most popular global brands, out on Tuesday. -- PHOTO: AP NEW YORK (AP) - We all want a bite out of Apple, according to a report valuing global brands out on Tuesday. The maker of the popular iPhone, iPad2, music players and computers was one of the biggest gainers in an annual marketing industry report on the top 100 global brands, jumping to No. 8 from No. 17, despite news that Chief Executive Steve Jobs is stepping down. 'It isn't just the fact they make pretty products,' said Jez Frampton, CEO of Interbrand. 'They've created an entire lifestyle and way of living.' The value of Apple Inc's brand jumped this year due to the company's success in establishing itself as the dominant player in the tablet market with its iPad, Mr Frampton said. 'Looking at global intentions to purchase tablets, 85 percent of people cons...

Full article: http://www.straitstimes.com/BreakingNews/TechandScience/S...

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