04 Oct '11, 11pm

Presidential candidates spent most on advertising, promotional materials: ... on traditional publicity paraphern...

SINGAPORE - Getting their names and faces out to the electorate during the whirlwind nine-day campaign period was the top priority for all four candidates who contested in the August Presidential Election, with advertising and printing of promotional materials constituting the bulk of their campaign expenses. The top spender, Dr Tan Cheng Bock, for example, used more than 86 per cent of his total expenditure of S$585,045.03 on traditional publicity paraphernalia, such as posters, leaflets and namecards, as well as on more novel means such as smartphone apps, SMS and email marketing, according to the expenses filed, which were made available for inspection yesterday. For President Tony Tan Keng Yam - who spent the next highest amount at S$503,070 - the ubiquitous black-framed-spectacle magnets, beige and purple caps and almost 1.5 million leaflets that were mailed to every ...

Full article: http://www.todayonline.com/Singapore/EDC111005-0000201/Pr...

Tweets

Google to Battle Traditional Media for Advertising Revenues

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searchenginejournal.com 03 Oct '11, 6pm

Google, the world’s largest search engine, has been working with Best Buy, Macy’s, and other retailers to develop a “web-b...

New Liverpool owners spent $15.1 million per EP...

straitstimes.com 05 Oct '11, 11am

LONDON (REUTERS) - Liverpool's new owners spent 7.5 million pounds (S$15.1 million) for each Premier League point they pic...

traditional wedding

traditional wedding

proudduck.com 06 Oct '11, 10am

I was quite inspired by Zaireen’s wedding. When I get married one day, maybe I would opt for traditional too! My mom wore ...

Government spent RM1.2b keeping IWK afloat

blog.drdzul.com 05 Oct '11, 9am

KUALA LUMPUR, Oct 5 — Putrajaya said today it had spent RM1.2 billion to sustain Indah Water Konsortium’s (IWK) operations...

Presidential portraits now available for collection

Presidential portraits now available for collec...

channelnewsasia.com 10 Oct '11, 10am

SINGAPORE: Organisations can now collect the official portraits of the President and Mrs Tony Tan Keng Yam. The President'...