05 Oct '11, 2am

[Review] Six Pixels of Separation

[Review] Six Pixels of Separation

Published in 2009, Mitch Joel’s book on business strategy in the age of social media titled “Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone ” is a laudable effort to tie in the disparate threads of the online world for those keen to experiment in this space. Covering a broad expanse of concepts and ideas – from crowdsourcing, community building, content creation, to platform specific strategies – the book provides a good introduction to the world of social media and digital engagement. Quoting liberally from new age thinkers like Seth Godin , James Surowiecki (The Wisdom of Crowds ), Malcolm Gladwell and Chris Anderson , the founder of Twist Image offers advice and insights on topics such as starting a blog, developing a community, and extending one’s business in the age of “Participation 2.0″. Regular followers of social media gurus wil...

Full article: http://www.youngupstarts.com/2011/10/05/review-six-pixels...

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