07 Feb '11, 1am

Why women's breasts are getting bigger (via ST iPhone App)

There is a growing demand for bras with larger cup sizes. -- PHOTO: NP JUST two years after Bravissimo, a lingerie maker for women with larger bust sizes, launched a KK-cup size, it recently introduced the L-cup to meet the growing demand for larger sizes. According to a report in the Daily Mail, the unprecedented demand for bigger bra sizes can be explained by three things: Fat *The average British bra size has increased dramatically. In the 1950s, the average size was B-cup, but it has since increased to 36C. Bravissimo estimates, however, that it could in fact be closer to 34E. *Breast cancer expert professor Michael Baum said that 'fat is laid down on breasts as much as thighs and bottoms. We are experiencing an obesity epidemic, so the increase in women's measurements isn't that surprising.' Hormones *However, there are also more women with slim figures but big breast...

Full article: http://www.straitstimes.com/BreakingNews/TechandScience/S...

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