07 Feb '11, 9am

What a CEO should do when disaster strikes: Richard Branson

One thing is certain in business: Things will go wrong. So when you start up a business, one of your priorities should be emergency planning. Put a disaster plan in place that fits your situation: In case supply lines are cut, a hurricane hits, or other natural catastrophe looms. Because if disaster strikes, a lot of people are going to be looking to you for answers. On Feb 23, 2007, at around 8.15pm, one of Virgin Trains' new Pendolino tilting trains jumped over a set of points in Cumbria in the north-west of England, on a remote part of the West Coast Main Line. Ms Margaret Masson, an elderly woman travelling to her home in Cardonald, was thrown around in the coach as the train slid along the railbed and then careered down a steep embankment. For 10 years, Virgin Trains had been safely carrying millions of passengers all over Britain. Virgin Atlantic, meanwhile, had flow...

Full article: http://www.todayonline.com/Business/EDC110207-0000119/Wha...

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