08 Oct '11, 1am

Abercrombie & Fitch 'ad ab-solutely by the book', had BCA okay

Abercrombie & Fitch 'ad ab-solutely by the book', had BCA okay

The 12m-high Abercrombie & Fitch billboard was put up in April as a hoarding to cover up the front of its Knightsbridge store while construction work went on inside. Some called it artistic while others thought it was lewd. -- ST PHOTO: DESMOND LIM By Ng Kai Ling Clothing retailer Abercrombie & Fitch has broken its silence about the large billboard of a shirtless man it was asked by the Advertising Standards Authority of Singapore (ASAS) to take down. In a letter to the advertising watchdog that was forwarded to the media, AFH Singapore - the local company managing the store - said the 12m-high image on the facade of Knightsbridge in Orchard Road was part of the retailer's global marketing campaign, and was 'universally recognised'. The company also said it had obtained the necessary licence for the billboard. Background story SURPRISED 'We trust that the Building and Cons...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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