08 Oct '11, 11am

[TOC] Steve Jobs and iSingapore

[TOC] Steve Jobs and iSingapore

I had the rare privilege of meeting and speaking with Steve Jobs back in 1984 when he addressed my MBA class at the University of Michigan. Steve was touring American top business schools to promote his latest product at the time- the portable Apple Macintosh 128, which offered word processing, spreadsheets and graphics, and designed to fit into your student backpack. This grandfather of the modern laptop was revolutionary for its day. His strategy was to break the corporate world’s reliance on IBM machines by impressing upon America’s future business leaders the superiority of Apple products when they used these products as students, in the hope of influencing their future procurement decisions. Straying from his sales pitch, Steve took the opportunity to exhort his mainly-American audience to persevere and “revive” local American manufacturing and innovation in the face ...

Full article: http://theonlinecitizen.com/2011/10/steve-jobs-and-isinga...

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