07 Feb '11, 10pm

Fashionistas looking for a deal from these PETA bus stop ads would have got more than they bargained for

FASHIONISTAS looking for a deal from bus stop ads would have got more than they bargained for. These posters with taglines such as "Designer Belts at Amazing Prices" are followed by five leather belts tagged with barcodes. Curious viewers are then asked to download the free StickyBits application onto their smart phones to scan them but instead of a price, they find a video by People for the Ethical Treatment of Animals (PETA) showing how animals are killed in the making of the product. The video ends by directing the shopper to the PETA website, where they can find out more about cruelty-free shopping. The Outdoor campaign on 12-sheet poster sites island-wide can be found at bus shelters across Singapore such as the ones outside YMCA, Youth Park, Holland Road and Thomson Road. They were created as part of a social responsibility project by McCann Erickson Singapore. Accor...

Full article: http://www.todayonline.com/Business/Impact/EDC110208-0000...

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