10 Oct '11, 8am

Luxury!!!! Hermes launches luxury limited edition Indian saris

Luxury!!!! Hermes launches luxury limited edition Indian saris

NEW DELHI: French luxury goods maker Hermes International has launched a limited edition Indian sari range to "connect" with Indian culture as it target buyers in new markets, it said Saturday. Indian women may wear Western dress to the office during the day but for weddings and other formal occasions they often prefer to wear six-yard (five and a half metre) elegantly draped saris, reflecting the strong pull of tradition. "This is part of our effort to connect to India's culture and to the tradition of elegance of Indian women," Bertrand Michaud, president of Hermes India, told AFP. "We've put all our skills into making them to pay homage to the Indian tradition," he said, adding there were no plans yet to make the collection a permanent addition to the company's offerings. There are a total of 28 saris being sold with one line priced at 300,000 rupees ($6,120) and anothe...

Full article: http://www.channelnewsasia.com/stories/beautynfashion/vie...

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Hermes launches luxury saris

Hermes launches luxury saris

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