12 Oct '11, 1am

Sim Wong Hoo's full-page ad in ST: A Creative tribute, or subtle reminder of patent victory?

Sim Wong Hoo's full-page ad in ST: A Creative tribute, or subtle reminder of patent victory?

A Creative spokesman said Tuesday's ad (above) was a personal tribute to Mr Jobs from Mr Sim (right), seen here with Creative's iPod rival in 2004. -- PHOTOS: CREATIVE AND ST FILE By Irene Tham, Technology Correspondent A full-page advertisement from Mr Sim Wong Hoo, chairman and CEO of home-grown Creative Technology, paying tribute to the late Apple co-founder Steve Jobs, has created some buzz. The two companies were locked in a patent dispute several years ago, which ended with Apple settling the matter by paying Creative US$100 million. Given this background, some wondered if there was more to the tribute than met the eye. The ad, which appeared in The Straits Times on Tuesday, had the text 'Remembering Steve Jobs 1955-2011' sitting on a black box which had one side framed by Mr Jobs' silhouette. Further down, it read: 'Thank you for the great lessons. Thank you for the...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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