14 Oct '11, 5am

Just how valuable is Apple? It's worth about 70% more than Singapore's GDP

NEW YORK - Apple, the maker of the iPod music player and the iPhone, is the most valuable global brand, beating Coca-Cola, the European Brand Institute said. It's also the most valuable brand in the world by market value. Apple's shares have jumped more than 10 per cent this week, boosted by speculation that the iPhone 4S will be a hit. The stock closed at US$408.43 yesterday, making Apple the world's most valuable business. Its market capitalisation now stands at US$378.7 billion (S$485 billion), compared with US$371.3 billion for the second-ranking company, Exxon Mobil. In comparison, the entire gross domestic product for Singapore was about USS$223 billion, according to Singapore's Department of Statistics. Apple topped the global brands list, with a brand value of €69.7 billion (S$122 billion), in a study of more than 3,000 companies in 24 countries, the Vienna-based E...

Full article: http://www.todayonline.com/Business/EDC111014-0000492/App...

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