16 Oct '11, 5am

Music festival director does not pander to lowest common denominator

By Andrew Moody China Daily/Asia News Network Sunday, Oct 16, 2011 Yu Long, the man behind one of China's premier music events, is not someone who cares to pander to the lowest common denominator. The Beijing Music Festival, now running through October and of which he is artistic director, is aimed directly at those who like serious classical music. "My job is to serve the people who need classical music. I don't need to force people to go to the concert hall to listen to music. It is not my job," he says. Graphic: China Daily Yu, 47 and a somewhat larger-than-life personality, was in an uncompromising mood this week at Beijing's Poly Theater, one of the venues for the 22 concerts that make up this year's festival, which is set to attract 30,000 people. Again, it has attracted some of the biggest names in the classical music world, including Riccardo Muti, the music direct...

Full article: http://www.asiaone.com/News/Latest%2BNews/Showbiz/Story/A...

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By Andrew Moody China Daily/Asia News Network Sunday, Oct 16, 2011 Yu Long, the man behind one of China's premier music ev...

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