18 Oct '11, 2am

Healthcare ads that make statements like 'best medical care', 'Singapore's No. 1 clinic', are flouting guidelines: MOH

Healthcare ads that make statements like 'best medical care', 'Singapore's No. 1 clinic', are flouting guidelines: MOH

Health-care ad guidelines under review -- PHOTO ILLUSTRATION: ISTOCKPHOTO and ALAN LIM By Poon Chian Hui & Melissa Pang Best medical care available. State-of- the-art technology. Singapore's No. 1 clinic. Asia's leading medical services. Health-care advertisements that carry such statements are flouting advertising guidelines, said the Ministry of Health (MOH). And in a nod to how guidelines need to be even clearer and to keep up with the times, it is now reviewing its publicity regulations under the Private Hospitals and Medical Clinics Act. Background story PERIL OF DESIRE 'Giving people what they want, rather than what they need, is often very dangerous. In health care, this can waste resources and, at worst, harm the patient's overall health.' Assistant Professor Angela Mak This is the first review of the guidelines since 2004 and The Straits Times understands that no ...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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