19 Oct '11, 12am

The 'Asianisation' of MNCs' top management - TODAYonline

As emerging markets grew in the first decade of the 21st century, multinational companies raced to develop new strategies. However, changes in their organisational structures have been slow to follow, and people and processes are coping - but badly. Corporations are trying to shoehorn global operations into existing structures, which is, in part, why so many are unable to realise the full potential of emerging markets. In fact, 95 per cent of senior executives say that they doubt their companies have the right operating model for today's world, according to an Accenture study this year. The pressures on multinational structures seem likely to intensify. Businesses are increasingly seeking not just suppliers and raw materials in emerging markets such as China and India, but also customers. The recent recession has served as a catalyst: Many Western companies believe they ha...

Full article: http://www.todayonline.com/Commentary/EDC111019-0000139/T...

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