20 Oct '11, 2am

[Review] The Dragonfly Effect: Driving Social Change Through Social Media

[Review] The Dragonfly Effect: Driving Social Change Through Social Media

Co-authored by Stanford University Marketing Professor Jennifer Aaker and her husband Andy Smith, a leading marketing consultant of Vonavona Ventures, “The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change ” offers a recipe for social change leveraging on the power of social media. Unlike many other books on social media which are strong on examples but weak on structure, the book proposed a systematic design thinking oriented process which anybody can follow.

Full article: http://www.youngupstarts.com/2011/10/20/review-the-dragon...

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