20 Oct '11, 6am

Baey Yam Keng: Will the government continue engaging TOC?

Baey Yam Keng: Will the government continue engaging TOC?

If I may share some light-hearted analogies: mainstream media sites like ST online and channelnewsasia.com are the newspapers of the city; Facebook, LinkedIn and other social networking sites are the virtual cocktail parties; chat rooms and forums are the coffee shops of the online world; and Twitter contains casual exchanges similar to housewives comparing notes on what’s fresh and cheap at the market. If the government posts on Facebook the same official statement or press release it sends to the mainstream media, the message will be lost. This is where an understanding of the respective media and creativity in repackaging the same message is needed. The housewife is unlikely to worry too much about the global food crisis and diversification of food sources, but will flock to buy more apples if her neighbours tell her they are sweet, juicy, and on promotion.

Full article: http://theonlinecitizen.com/2011/10/baey-yam-keng-will-th...

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