10 Feb '11, 9am

Singapore brands on social media as famous as LV

Singapore brands on social media as famous as LV

Local brands such as Sogurt (above) are garnering brand recognition on a par with luxury heavyweights like Gucci and Louis Vuitton. -- PHOTO: SOGURT SINGAPORE - LOCAL firms using Facebook and other social media to market themselves are garnering brand recognition on a par with luxury heavyweights like Gucci and Louis Vuitton, a study showed on Thursday. Findings by research firm Firefly Millward Brown showed Singapore retail chains being identified alongside famous international labels as the most recognisable brands. Social media users in Singapore placed yoghurt chain Soghurt and local grooming firm Juup Nails alongside famous names such as Louis Vuitton, Gucci and Adidas in terms of brand recognition, the study showed. 'Soghurt's got three outlets in Singapore, how did that get up against Gucci, Sony, who spend millions... every year around the world and have done so fo...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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[CNA] Singapore brands as famous as LV

[CNA] Singapore brands as famous as LV

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