10 Feb '11, 12pm

Read: Richard Branson on "Delivering an infant business is in the details"

So you have an idea for a business - one that you believe has the potential to alter the industry. You have put together a simple, straightforward proposition that potential customers find easy to understand. You have raised the necessary capital, gathered a team and publicised your new venture by every means available. What happens next? It's time to deliver on your promises. And the only difference between merely satisfactory delivery and great delivery is attention to detail. Anyone who aspires to lead a company must develop a habit of taking notes. I carry a notebook everywhere I go. Most of my entries are like this one, from a Virgin Atlantic flight years ago: "Dirty carpets. Fluff. Areas around bow dirty. Equipment: Stainless steel, grotty. Choice of menu disappointing - back from Miami, prawns then lobster (as a main course) in Upper Class. Chicken curry very bland....

Full article: http://www.todayonline.com/Commentary/EDC101230-0000199/D...

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