24 Oct '11, 4am

Business-oriented Seoul Fashion Week mixes extremes

Business-oriented Seoul Fashion Week mixes extremes

Seoul Fashion Week 2012 S/S finished its six-day run on Saturday at SETEC in Daechi-dong and Samsung D'light in Seocho-dong in southern Seoul, attracting about 15,000 visitors every day. A total of 127 brands participated in the shows and the fashion and beauty fair. About 200 buyers and 100 press members from countries including the US, France, Italy and the UK attended the show, reflecting the growing interest in South Korea's fashion industry. Business booths were better organized than in previous seasons and were busy negotiating deals with buyers. An important aim of this year's SFW was to serve as an effective platform for Korean designers to showcase their works and actually ink deals with foreign buyers. Participating designers said they were glad to see more participation by foreign buyers and press. Visiting foreign buyers included those from Le Bon Marche depart...

Full article: http://www.divaasia.com/article/14859

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