24 Oct '11, 9am

Personal savings put the frowns on S'poreans

SINGAPORE: Singaporeans rate their personal savings as the area they are most unhappy with, according to a study called "The Happiness Report". Conducted by global communications firm, Grey Group, the study found that nearly half of the respondents reported a lack of sufficient savings in the last six months. The second area that respondents said they were least happy with was personal expenditure over the last half year, garnering 40.5 per cent of responses. The next three areas that made Singaporeans unhappy were their confidence in the economy (27 per cent), job satisfaction (23 per cent), and work-life balance (21 per cent), something the government and companies should take note of. Subbaraju Alluri, CEO of Grey Group Singapore, said: "They need to clearly keep in mind that Singaporeans are worried about spending. "So try not to overpower them with lots of offers or t...

Full article: http://www.channelnewsasia.com/stories/singaporelocalnews...

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