10 Feb '11, 10pm

Is Murdoch's daily the apple that keeps online publications healthy?

Is Mr Rupert Murdoch's The Daily destined for Web detritus? Or, the deus ex machina that will rescue publications from their bleeding "free" online-business model? With a free trial underway, the jury is still out on whether people will indeed shell out 99 US cents a week, or US$40 ($51) for a yearly subscription, to the iPad-only newspaper by News Corp. The Daily is a publication apparently developed for the next generation of readers with its HD-quality video, 360-degree photos and social networking. It is supposed to go where no other has been, led by a cadre of News Corp veterans and backed by 100 staffers. At launch, it boasts advertisers including HBO, Macy's, Paramount and Pepsi Max. But the math appears daunting. Back-of-the-envelope calculations show that The Daily will need at least 600,000 subscribers to break even; fewer if there is advertising revenue. (For co...

Full article: http://www.todayonline.com/Commentary/EDC110211-0000193/I...

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