25 Oct '11, 2am

Shop For Fashion Via Short Films With NMRKT

Shop For Fashion Via Short Films With NMRKT

The fashion industry has been one of those to embrace new technological trends – from online shopping to group buying, the industry is one open to constant experimentation. So when a 24-year old graduate from Brown decided it was time for a new, innovative way to hunt for and buy fashion online, she introduced her own with NMRKT . NMRKT , pronounced “in-market”, is a fully interactive e-magazine featuring the latest emerging, up-and-coming fashion designers in New York City. Founded by Julia Jacobson, the online publication actually allows you to hunt and shop for fashion via “Shop Films ” – short films featuring emerging celebrities and tastemakers wearing fully-styled looks. These films allow for 360 degree views of the products, as well as an editorialized context along with how-to style ideas. When the film freezes, numbers pop up on each item for instant gratification...

Full article: http://www.youngupstarts.com/2011/10/25/shop-for-fashion-...

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