25 Oct '11, 5am

What are Singaporeans happiest about?

SINGAPORE - Singaporeans have rated their personal savings as the area in which they are most unhappy with, according to a study titled The Happiness Report. Conducted by Grey Group, a global communications firm, the study was designed to monitor national sentiments on issues that impact consumer behaviour. Conducted in June this year, with 200 respondents aged 18 to over 60, results showed that nearly half of the respondents reported a lack of sufficient savings over the last six months. Other areas in which respondents voiced their unhappiness with over the last half year were personal expenditure (40.5 per cent), confidence in the economy (27 per cent), job satisfaction (23 per cent), and work-life balance (21 per cent). The study also revealed the top five things that Singaporeans were happiest about. Top of the list was "area of residence", with 78 per cent saying Sin...

Full article: http://www.todayonline.com/Singapore/EDC111025-0000377/Wh...

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