25 Oct '11, 10am

Affle’s Pinch Mobile Messenger To Help Raise Funds For Special Olympics Singapore

Affle’s Pinch Mobile Messenger To Help Raise Funds For Special Olympics Singapore

ESPN STAR Sports and mobile media company Affle today announced “Pinch A Dollar for Special Olympics”, a unique corporate social responsibility (CSR) campaign that sees the use of Affle ‘s mobile messaging app Pinch to raise funds for Special Olympics Singapore . Funds are raised in two ways: all proceeds from the download of the mobile app – at $0.99 each – will go towards the campaign, as well as a sub-application within Pinch that allows consumers to donate directly to the campaign. ESPN Star Sports will be extending on-air exposure on its networks for airing commercials promoting the initiative over a two-month period. “Pinch A Dollar brings the power to make positive contributions to the hands of the users, literally,” says Anuj Khanna Sohum, founder and chairman of Affle . “Smart phone users in Singapore can now download Affle , donate a dollar or more and spread the...

Full article: http://www.youngupstarts.com/2011/10/25/affles-pinch-mobi...

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