27 Oct '11, 9am

In the ever-changing landscape of new media, how can public broadcasters compete? Read more:...

In the ever-changing landscape of new media, how can public broadcasters compete? Read more:...

SINGAPORE: Over 200 members of the global public broadcasting industry gathered in Singapore for the 20th Public Broadcasters International Conference on Thursday. Singapore's leading media company, MediaCorp hosted the event at Resorts World Sentosa which saw some 43 public broadcasters exchanging views and discussing challenges faced by the sector. One such challenge was how public broadcast services could be reinvented in the face of new media. Mr Teo Ming Kian, chairman of MediaCorp, said: "The public service messages that need to be conveyed cannot be told in a dry, didactic manner, which cuts little ice with today's sophisticated audience. "To come up with innovative ways to engage viewers, public broadcasters will have to refine and improve our story-telling techniques. "Technology can be a great friend in our endeavour to hold on to, and increase audiences. Broadca...

Full article: http://www.channelnewsasia.com/stories/singaporelocalnews...

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