12 Feb '11, 1am

Diet Pepsi 'skinny' can stirs up big controversy (via ST iPhone App)

Diet Pepsi 'skinny' can stirs up big controversy (via ST iPhone App)

The can is a 'taller, sassier' version of the traditional can that the company says was made in 'celebration of beautiful, confident women.' --PHOTO: AP NEW YORK - DIET Pepsi has introduced a new 'skinny' can for Fashion Week, but some critics are giving it a big, fat 'no.' The can is a 'taller, sassier' version of the traditional can that the company says was made in 'celebration of beautiful, confident women.' Some say Pepsi's approach only reinforces dangerous stereotypes about women and body image. PepsiCo Inc presented the new can at New York's Fashion Week, which began on Thursday. It will be available to consumers nationwide in March. The company, a Fashion Week sponsor, is hosting a series of events to launch the new can, include collaborations with popular designers such as Charlotte Ronson and Betsey Johnson. 'Our slim, attractive new can is the perfect complemen...

Full article: http://www.straitstimes.com/BreakingNews/World/Story/STIS...

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