28 Oct '11, 4am

SPH to publish magazine for Park Hotel Group - Straits Times

Park Hotel Group has appointed Singapore Press Holdings' magazine arm to take charge of the chain's in-room magazine for guests, Sparkle. -- PHOTO: PARK HOTEL GROUP Park Hotel Group has appointed Singapore Press Holdings' magazine arm to take charge of the chain's in-room magazine for guests. SPH Magazines will be giving the quarterly publication - Sparkle - a brand new look, and revamped travel and lifestyle content, beginning from its October-December 2011 issue. Sparkle has a 70,000-strong readership across Asia. The Park Hotel Group is one of Asia-Pacific's fastest expanding hospitality groups, and owns eight hotels in Singapore, Japan, Hong Kong and China. Ms Wong Yin Yin, director of marketing communications for Park Hotel Group, said: 'We are confident that SPH Magazines will be able to build on the current success of Sparkle and elevate our publication to a whole n...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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