12 Feb '11, 1pm

For Colombia growers, Valentine's coming up roses via @AddThis

BOGOTA - VALENTINE'S Day can turn the most hard-bitten cynic into a sentimental softie, but for Colombia's flower growers the holiday is less about romance than cashing in on a huge day for sales. Colombia sells some 15 per cent of its annual rose production in the runup to the global commemoration of romantic love. It is expected to provide a much-needed billion-dollar boost, after a global recession and local frost hobbled last year's crop. White plastic tarps cover the elevated plains outside Bogota and Colombia's second city Medellin for as far as the eye can see. Inside the greenhouses, thousands of mostly female workers scramble to harvest, cut and box millions of roses bound for foreign markets, mainly in the United States. Valentine's is a frantic export period; Colombia is expecting to send 450 million flowers to the United States, which gets 65 per cent of its ro...

Full article: http://www.straitstimes.com/BreakingNews/World/Story/STIS...

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