13 Feb '11, 4am

Singapore brands as famous as LV on social media - via @CalvinTimo

On Thursday 10 February 2011, 16:39 SGT Local firms using Facebook and other social media to market themselves are garnering brand recognition on a par with luxury heavyweights like Gucci and Louis Vuitton, a study showed Thursday. Findings by research firm Firefly Millward Brown showed Singapore retail chains being identified alongside famous international labels as the most recognisable brands. Social media users in Singapore placed yoghurt chain Soghurt and local grooming firm Juup Nails alongside famous names such as Louis Vuitton, Gucci and Adidas in terms of brand recognition, the study showed. "Soghurt's got three outlets in Singapore, how did that get up against Gucci, Sony, who spend millions... every year around the world and have done so for years?" said Nichola Rastrick, managing director of Millward Brown in Singapore. The company's Priti Mehra said Soghurt's ...

Full article: http://sg.finance.yahoo.com/news/Singapore-brands-famous-...

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Singapore brands on social media as famous as LV

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[CNA] Singapore brands as famous as LV

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