02 Nov '11, 5am

MediaCorp to cut digital radio programmes on Dec 1

MediaCorp to cut digital radio programmes on Dec 1

beaming “CD-quality” music over the airwaves will be shut down next month, when MediaCorp pulls the plug on the once highly-touted digital audio broadcasting (DAB ) technology. The broadcaster said the effectiveness and reach of DAB, which once promised to replace FM radio with its higher quality digital audio, had diminished over time. This, it added in a statement on Tuesday, was made even more obvious with the popularity of online streaming and mobile phone apps. It elaborated: “Since the launch of the service some 12 years ago, the growth in listenership on MediaCorp’s DAB service has remained stagnant. On the other hand, the rapid growth in the number of listeners through online streaming and phone app MeRadio has shown that these platforms are serving the listeners more effectively than the DAB platform.” Several DAB-only stations, like J-K Pop which plays Japan and ...

Full article: http://sg.news.yahoo.com/mediacorp-to-cut-digital-radio-p...

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