14 Feb '11, 11pm

@patlaw's goodstuph comes in small packages

It isn't difficult to find people who have heard of Pat Law (picture). In her career spanning over a decade, she's worked in local interactive agencies such as Rocket X Media, multi-national ad agencies such as Ogilvy and won awards with her teams. But more importantly, as a Social Influence evangelist, she is connected in the right ways. With her team of three at Goodstuph, a Social Influence Marketing studio she founded, Ms Law helps brands identify their marketing problems and works on a suite of digital and offline solutions to bring awareness to these entities. In the boutique suite's relatively short one-year existence, it has brought the limelight to companies such as Nike, Ben & Jerry's, National Art Gallery, Lab Series, Electrolux and NBC Universal. As someone who "lives and breathes social media", Ms Law is adamant Social Media Marketing is a misnomer as there is...

Full article: http://www.todayonline.com/Business/Impact/EDC110215-0000...

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