15 Feb '11, 8am

Poo-Pourri?s Sweet Solution To A Crappy Problem #startup #entrepreneur

The economy may be in the toilet, but Suzy Batiz, founder and CEO of Dallas-based Poo~Pourri has bootstrapped and grown her company from a US$25,000 startup to a US$4 million enterprise in a little over three years. The idea for her multi-million dollar business is actually inspired by the smallest room in her house – the bathroom. During one of her family Thanksgiving gatherings a few years back, Batiz’s brother-in-law Sergio shared that he was working on a concept to eliminate bathroom odors which till then had been unsuccessful. Batiz, who’ve always dabbled with aromatherapy and essential oils as a hobby, got excited about the potential. She began experimenting with oils and testing them on friends and family. Six months later, she finally struck gold – a secret recipe containing nine different essential oils. Poo~Pourri was born. Smells Like Success Unlike bathroom spr...

Full article: http://www.youngupstarts.com/2011/02/15/poo-pourris-sweet...

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