05 Nov '11, 9pm

Must read... When the super-rich get on Facebook, private bankers do, too #socialmedia #smm

Private banking has long been the preserve of discreet bankers whose clients are picked up in private limousines for insightful discussions in elegant oak-panelled conference rooms, followed by a specially prepared meal in a private dining room. The personalised services and luxurious ambience exude an aura of privilege and privacy. In a world where more people than ever are online and using social media, however, private bankers are starting to consider shifting from just meeting their high net worth (HNW) clients in these impressive offices towards using social media like Facebook to maintain client relationships. And "banker's hours" are set to take on an entirely new meaning when private bankers start using Skype, where their clients can check 24/7 to see whether they're ready to talk. Much as private bankers who have long been used to meeting their clients in person m...

Full article: http://www.todayonline.com/Columns/TheFinerLife/EDC111106...

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