08 Nov '11, 10am

Singaporeans increasingly using Internet while watching TV

Singaporeans increasingly using Internet while watching TV

More Singaporeans are surfing the Internet especially while watching television. -- PHOTO: NOTION More Singaporeans are surfing the Internet especially while watching television. According to Nielsen's South-east Asia Digital Consumer study on the digital media habits and attitudes of South-east Asian consumers, this has helped make Singaporeans the heaviest internet users in the region, averaging 25 hours online per week, followed by consumers in the Philippines and Malaysia who averaged 21.5 hours and 19.8 hours online per week respectively. Melanie Ingrey, Nielsen's regional research director said that Singapore is 'seeing more and more consumers accessing multiple media platforms simultaneously while watching television...and many are doing so several times per week'. Based on Nielsen's research, Facebook has been identified as the dominating social media site in Singa...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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