30 Oct '13, 10pm

Will the Singapore Do Not Call Registry lead to more email marketing?

The implementation of the Do Not Call (DNC) Registry in Singapore does not directly affect business-to-business marketing, but will the restrictions on digital marketing to numeric phone number recipients indirectly divert (or revert) interest to more marketing to non-numeric e-mail address recipients? If so, other than the obvious Personal Data Protection Act compliance consultancy, there may be business opportunities coming up. Read this Singapore's Do-Not-Call registry to start January 2014 S'pore data protection law should include govt Are smaller firms more likely to breach Singapore's data protection bill? Most people are not interested in what happens to their trash and junk. Likewise, I never paid attention to junk emails. At best, I might decide that the spam filter that came with my email service provider is good or lousy. It was not until I was told about SendFo...

Full article: http://www.zdnet.com/will-the-singapore-do-not-call-regis...

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