10 Nov '11, 12am

[U.S] How Small Business Saturday Can Help Your Small Business

Small businesses are a large and important part of our economy and it’s always exciting to see big companies come together and develop programs to support them. With the holiday season just around the corner, a new national campaign hopes to change the way we spend this holiday season. In its second year, Small Business Saturday is an initiative created to motivate consumers to shop at their favorite local stores on Saturday November 27th, during the busiest shopping weekend of the year. Based on the idea that the strength of small businesses can fuel our economy and lead to job creation, this event was created by American Express and sponsored by various other large companies. Last year, American Express saw a 28% rise in sales volume for small business merchants during last year’s Small Business Saturday (in comparison to November 27th, 2009). As the initiative moves int...

Full article: http://www.youngupstarts.com/2011/11/10/u-s-how-small-bus...

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